Real estate videos are popular because they can be more effective than other marketing methods at capturing potential buyers and generating leads. Videos can be more engaging than text or images, and people retain 95% of a message when they watch it, compared to 10% when they read it. They can also be a social-distancing-friendly way to show a home to buyers who are less interested in booking in-person viewings. It also helps to generate social proof and build trust with potential buyers and sellers. Real estate video not only generates more eyes on your listing through search engine optimization, but it generates organic traffic through social media.
Please watch the video below to learn more about how Snap2Close creates effective real estate videos.
Snap2Close is widely recognized as one of the leading real estate video producers in Phoenix, Tucson, Dallas/Fort Worth, and Tampa/St. Petersburg markets. Our highly trained photographers know how to make your listing videos more appealing by adding special camera movements which are coupled with creative camera settings. All videos are captured at 4K and 59.94 frames per second.
Our real estate video editors are truly skilled in digital editing and their color corrections are far superior to our competitors. Each video clip has added Stabilization and Straightening and is edited and paced with popular speed ramps to match the beat of the music.
Here are some surprising and interesting statistics to back up why real estate videos are so effective in making home sales:
73% of homeowners say they are more likely to list with a real estate agent who uses video and that listings with videos receive 403% more inquiries are listing without one.
70% of homebuyers want to watch videos to get a better glimpse of the inside of the home
58% of buyers want and expect to see a video of a home they’re looking at online As you can see, there’s no denying that real estate videos can boost conversion rates, spread the word about you as an agent or photographer, build trust, and educate potential buyers.
The real estate term of “Walkthrough Videos” does not truly fit todays’ most popular real estate videos. Today, these videos include lots of detailed shots or clips which enhance the property video. So Snap2Close has simply chosen to name our real estate videos as “Property Tour Videos”.
Depending on the size of the listing, Snap2Close provides you with one and two minute Property Tour Videos. On larger home video they may extend up to three minutes, though we prefer to keep it at two minutes.
Advanced Property Tour Videos include up to six drone video clips which are interspersed with Property Tour Video. These videos help the viewer to get a better sense of the property and community.
Snap2Close also offers videos with an agent introduction to the video and then an additional Outro at the end of the video.
Snap2Close also offers special video projects for our clients. Whether it be client interviews, corporate videos or background website videos like the one to the right.
Call us today to discuss your special video project needs.
Our rates for special video projects are billed at a $100 per hour rate.