INTERACTIVE FLOOR PLANS


Snap2Close is not the originator of Interactive Floor Plans. It is however the only real estate photography company in the U.S. that has developed its own system that allows Realtors to affordably add interactive floor plans to their listings. We do this through our property websites or as a separate virtual tour link.

First let's clarify what a true Interactive Floor Plan is. It uses an easily understood basic floor plan with camera icons strategically placed in each room or area of the home, including the front and back yards. Each camera icon is positioned at the same angle on the floor plan that the photographer captured his photograph. When the homebuyer moves a mouse over the camera icon the exact photograph taken at that camera location automatically opens up. When the homebuyer moves the mouse over the next camera location, a new photo opens up. Every camera location shown on the floor plan is linked with a photo taken at that location.

The sample below is from a 1725 sq. ft. home with twenty-seven photographs. Notice that you can virtually and quickly walk through the entire home in less than 2 minutes.

The floor plan above has been been inlcuded as an iframe caputure. To to see the full image click here.

Interactive Floor plans - The Bottom Line

  • Interactive floor plans ”draw a picture” and help simplify and present your floor plans in a way that’s easy to digest.

  • Because interactive means users must be involved, they can easily move through a property with the floor plan.

  • Interactive floor plans create a great looking, information-packed virtual tour of any property.

  • Boosting engagement is the goal for Realtors. Interactive floor plans grab your homebuyer's attention and hold it longer!

  • Interactive floor plan Users will typically convert to active prospects at a higher rate (than those using static floor plans).

  • Today’s technology means that Interactive Floor Plans can be created more efficiently and affordably than ever before.

Rightmove reports that click-through rates increase by a whopping 52% when a floor plan is added to a listing. According to Zillow a floor plan is the second most important feature on a listing and correlates highly with capturing potential leads.

Trends, Reports

The National Association of Realtors (NAR) Home Buyer and Seller Generational Trends Report 2019 shows that online presence is vitally important. Buyers think floor plans are very important, right behind photos and detailed property information. Below is a list of the top 4 items ranked by homebuyers as “Very Useful” (the highest choice possible):

  1. Property Photos

  2. Detailed Property Information

  3. Floor Plans

  4. Virtual Tours

You can see the complete report here: (page 57) NAR Home Buyers & Sellers Generational Trends Report.