Snap2Close prides itself on using only the highest quality professional full-frame cameras and lenses to ensure superior photographic images. By prioritizing shooting interiors at a 22mm to 24mm wide-angle, Snap2Close avoids the use of excessively ultra-wide lens settings that can distort the perception of room sizes. This approach sets them apart from amateur competitors and provides accurate representations of smaller rooms without artificially exaggerating their proportions.

A key aspect of Snap2Close's photography technique is their exclusive use of High Dynamic Range (HDR) photography. HDR is employed for both exterior and interior shots, resulting in vivid and clear images. While many competitors typically shoot three-shot brackets for HDR, Snap2Close goes the extra mile by capturing seven to ten shot brackets. This wider range of exposures allows for more light variances to be captured, resulting in higher quality photos with enhanced detail and vibrancy.

In addition to exceptional real estate photos, Snap2Close offers a comprehensive range of services. Snap2Close provides the industry's most comprehensive client center and custom dashboard. Designed by industry professionals, this user-friendly system makes it easy to navigate and utilize the client dashboard, ensuring a smooth and efficient workflow. Moreover, every photo package offered by Snap2Close includes a complimentary branded and unbranded MLS compatible website virtual tour, allowing clients to showcase their properties effectively online.

Lifestyle/Detailed Photos

In the case of real estate photography, lifestyle photos can help create a compelling narrative about the property, making it more appealing to potential buyers. These images can showcase the functionality, design, and style of the home, allowing buyers to imagine how they would live in the space and how it fits their lifestyle.

Lifestyle photos in your vacation rental property listings can highlight the unique features and amenities that set your property apart from others. For example, you can capture cozy living areas, inviting bedrooms, well-equipped kitchens, outdoor entertaining spaces, or any other attractive elements of the property that would appeal to potential guests.

By offering lifestyle photos as an add-on to our real estate photography services, we provide an opportunity for our clients to enhance their marketing materials and showcase the unique characteristics of their vacation rental properties or homes for sale.

Below are three examples.

2D and 3D Floor Plans

Some real estate agents may feel floor plans are not necessary. Technically, they are right. Floor plans aren’t necessary. But, neither are real estate photos – and you won’t see many listings without those!

The choice between 2D floor plans and 3D floor plans depends on the specific needs and preferences of real estate professionals and potential buyers. Each type of floor plan has its advantages and can effectively convey information about a property's layout. Here are some factors to consider:

2D Floor Plans (included in ALL Packages):

1. Clarity and Simplicity: 2D floor plans provide a clear and straightforward representation of the property's layout. They offer a top-down view, showcasing the dimensions, room sizes, and overall flow of the space.
   
   
2. Costa-Effective: Creating 2D floor plans is generally more affordable and less time-consuming compared to 3D floor plans.
   
   
3. Quick and Easy Interpretation: Potential buyers can easily understand the spatial arrangement of the property and visualize how they would navigate through it.

3D Floor Plans (add-on products):

1. Enhanced Visualization: 3D floor plans provide a more immersive and realistic representation of the property. They offer a three-dimensional perspective, allowing potential buyers to better visualize the spatial relationships, furniture placement, and overall design of the space.
   
   
2. Added Depth and Detail: 3D floor plans can showcase architectural elements, textures, and material finishes in a more engaging way than 2D plans.
   
   
3. Enhanced Marketing: 3D floor plans can make a listing stand out and attract more attention from potential buyers. They offer a more visually compelling presentation of the property and can create a memorable impression.

Ultimately, the decision between 2D and 3D floor plans depends on factors such as the target market, the nature of the property, and the specific goals of the real estate professionals. Some properties may benefit from the added visual appeal and depth provided by 3D floor plans, while others may find that clear and concise 2D floor plans are sufficient.

It's worth considering that a combination of both 2D and 3D floor plans can provide a comprehensive marketing package, catering to different buyer preferences. Real estate professionals can assess the needs of their target audience and the specific property being marketed to determine which type of floor plan or a combination thereof would be most effective in showcasing the property and attracting potential buyers.

Interactive Floor Plans

Interactive floor plans are a great way to showcase properties in the real estate industry. They offer a number of advantages over traditional floor plans, including:

• Immersive and engaging: Interactive floor plans allow potential buyers to explore a property in a more immersive and engaging way. This can help users to better understand the layout of a space and to visualize how they would use it.
  
  
• Informative: Interactive floor plans can provide more information than traditional floor plans. This information can be helpful for potential buyers or renters who are trying to decide if a property is right for them.
  
  
• As a result of these advantages, interactive floor plans are becoming increasingly popular in the real estate industry. They are being used by real estate agents, property managers, and developers to help market their properties to potential buyers and renters.

Here are some examples of how interactive floor plans are being used in the real estate industry:

• Property listings: Real estate agents are using interactive floor plans to make their listings more appealing to potential buyers. By allowing potential buyers to explore a property in a more immersive and engaging way, interactive floor plans can help to increase the chances of a property selling quickly.
  
  
• Virtual tours: Virtual tours are becoming increasingly popular as a way for potential buyers to view properties without having to visit them in person. Interactive floor plans can be used to create virtual tours that are more realistic and informative than traditional virtual tours.

Overall, interactive floor plans are a powerful tool that can be used in a variety of ways in the real estate industry. By making properties more immersive, engaging, informative, accessible, and cost-effective, interactive floor plans can help to increase the chances of a property selling quickly or a design being approved.

Matterport 3D and Zillow 360° Virtual Tours

Both Matterport 3D Walkthrough Tours and Zillow 360° Virtual Tours offer unique benefits for real estate marketing:

Matterport 3D Walkthrough Tours:

• Fully immersive experience: Matterport 3D tours provide a fully immersive walkthrough experience, allowing potential buyers to explore a property from any location. The interactive nature of the tour provides a realistic and engaging experience.
  
  
• High-quality visuals:Matterport 3D tours are shot with a professional full-frame Ricoh Z1 camera or three-dimensional camera with 4K resolution. This ensures high-quality visuals and allows users to view the property from various angles with a 360-degree perspective.
  
  
• Interactive features:Snap2Cloe automatically provides Enhanced Matterport 3D tours which offer interactive elements such as music, an interactive compass, logo branding, tagging of objects of interest, image views by room, interactive floor plans, measurement tools, floor selectors, and the ability for users to take pictures of any view they want.
  
  
• Comprehensive virtual tour:The Matterport 3D tour provides a comprehensive experience, combining the visual walkthrough with additional features that enhance the user's understanding of the property's layout and features.

Zillow 360° Virtual Tours:

• Cost-effective option: Zillow 360° tours offer a more affordable solution for creating virtual tours. Our Zillow tours utilize a Ricoh Theta Z1 camera to capture 180° panorama photos that are stitched together to create a 360° space. Zillow then downgrades the image quality before uploading them to their corporate facility. While the images are not the same clarity as Matterport images, they are acceptable.
  
  
• Quick preview: Zillow 360° tours provide a quick preview of the property, allowing potential buyers to get a general sense of the space without diving into extensive details.
  
  
• Interactive floor plans: One advantage of Zillow 3D tours is the inclusion of an interactive floor plan, which allows users to easily navigate the property and understand its layout.
  
  
• Convenience: Zillow 360° tours are convenient for both homeowners and potential buyers, offering a simple and accessible way to view the property online.

Both Matterport 3D Walkthrough Tours and Zillow 360° Virtual Tours have their own strengths and considerations.

Here is a table that summarizes the pros and cons of each type of virtual tour:

Which is Right for You? The best type of virtual tour for you will depend on your specific needs and budget. If you want to offer your potential buyers the highest level of detail and interactivity, then a Matterport 3D Tour is the best option. However, if you are on a tight budget, then a Zillow 360° Tour is a good alternative.

Real Estate Videos

Having a real estate video can provide several advantages for showcasing a property and attracting potential buyers:

• Visual Impact:Videos offer a dynamic and visually engaging way to showcase a property. They can capture the essence of a home, including its layout, design, and unique features, in a more immersive manner than static images or text descriptions.
  
  
• Emotional Connection: Videos with music have the power to evoke emotions and create a stronger emotional connection with viewers. By showcasing the property through video, you can evoke a sense of excitement, curiosity, or even aspiration, which can help potential buyers form a deeper connection with the property.
  
  
• Showcasing Property Features: Videos can effectively highlight the key features and selling points of a property. Whether it's showcasing a stunning backyard, a spacious kitchen, or a luxurious owner’s suite, videos can focus on the property's unique features and make them stand out.
  
  
• Increased Online Engagement: Videos have become increasingly popular and shareable on online platforms and social media. Sharing your videos should be a key consideration for your marketing strategy. Videos can attract more views, generate more interest, and increase the likelihood of your listing being shared and reaching a wider audience.
  
  
• Differentiation: Real estate videos can set your listing apart from others, especially in a competitive market. They demonstrate a higher level of professionalism and investment in marketing the property, which can leave a lasting impression on potential buyers and make your listing stand out from the rest.

Real estate videos offer visual impact, emotional connection, better property understanding, and the ability to showcase features and differentiate listings. They can increase online engagement and provide a convenient viewing experience. Incorporating real estate videos into your marketing strategy can enhance the overall presentation of the property and attract potential buyers more effectively.

Snap2Close offers four different video options to help you sell your listings faster and for more money.

(1) Video Slideshows: automatically turn your property photos and content into an animated slideshow video. Videos are based on the real estate photos taken during your photoshoot.

(2) Walkthrough Videos: Snap2Close is commonly accepted as the leader in real estate walkthrough videos. Our affordable pricing, coupled with outstanding camera movements create some amazing video tours. These videos are most often created with DJI video cameras..

(3) Pro Home Tour Videos: These videos are fully customized and are based upon your needs. The Snap2Close producer will meet with the client to discuss their video vision. A storyboard and budget are then created based upon the client's needs. These videos generally range in cost from $1,000 to $3,000.

(4) Virtual Reality (VR) 3D Walkthrough Videos: These videos are true virtual reality products as they create fully immersive simulated environments based upon a 2D floor plan. The process begins with turning the 2D floor plan into a 3-dimensional floor plan via computer based architectural software. The 3D model is then virtually staged with wall colors and flooring styles added to match the materials electronically captured when the floor plan was created.

The architectural software allows us to electronically place cameras at an elevation of 42" and to then mark the camera's movement as it creates a walkthrough video rendering. This is amazingly affordable technology that is perfect for vacant homes. Many agents and Realtors believe these videos are more powerful than virtual staging.

Real Estate Property Websites Help Sell Your Listings Even Faster by Increasing Inquiries

Property websites are used as a virtual tour link and can help a property stand out among competing online listings. According to the National Association of Realtors, 54% of home-buyers will not look at a property unless it has a virtual tour link.

A Tour Property Website link is a property website or webpage that hosts all of your photos, floor plans, interactive floor plans, videos, Matterport or Zillow 3D tours, etc. A property website gives the Realtor the opportunity to use image marketing media that cannot normally be seen without a property website.

For example, real estate listing websites like Zillow and Trulia do not have placeholders to show video slideshows, floor plans, interactive floor plans or Matterport 3D tours because of their websites' designs. However, by allowing Realtors the opportunity to link their own property websites as a virtual tour link, it provides a simple way for them to utilize these powerful marketing tools.

Snap2Close offers free property websites with each photoshoot. We offer 6 different virtual tour property website template layouts that allow Realtors the opportunity to showcase the many marketing media features with a design of their choosing. Additionally, we provide our clients with both an unbranded and a branded property website. The branded website can be used on Realtor.com by Realtors who login to their system directly. Branded property websites can also be posted on social media sites such as Facebook, Linked-In and Twitter. Additionally, each property website can be customized to match your brokerage or company's colors and fonts.

Starting in 2023, Snap2Close also provides you with a special download section so homebuyers viewing your property websites can download floor plans, flyers or other files and documents that you want to share with them. That is a significant enhancement that other companies do not provide.

The bottom line is that property websites are (1) 100% free to our customers, (2) help them get more homebuyers looking at their listings, and (3) help Realtors promote themselves.

EACH PROPERTY WEBSITE CAN HOST:

• Full screen higher resolution images than shown on Realtor, Zillow, Trulia, Redfin, etc.
  
  
• Floor Plans
  
  
• Interactive Floor Plans
  
  
• Matterport 3D Walkthrough or Zillow 360° Tours
  
  
• Walkthrough Videos, Pro Home Tour Videos, Drone Videos, and Video Slideshows with music and graphics
  
  
• Any additional media features that the client may want to add.