Floor Plans & Interactive Floor Plans

Why Floor Plans are important for Real Estate Agent

A Zillow survey finds nearly 80 percent of buyers (79%) say they're more likely to view a home if the listing includes a floor plan they like, and more than 70 percent of buyers (71%) say a dynamic floor plan would help them determine whether the home was right for them.

The National Association of Realtors (NAR) Home Buyer and Seller Generational Trends Report 2021 shows that online presence is vitally important. Buyers think floor plans are very important, right behind photos and detailed property information. Below is a list of the top 3 visual media items ranked by homebuyers as “Very Useful” (the highest choice possible).

Feel free to take a minute and look at the National Association of Realtors’ 2021 Home Buyer and Seller Generational Trends.

Anecdotally, over 97% of those surveyed view floor plans as useful or very useful. However, it is not just the NAR survey report that claims the importance of floor plans. According to Zillow a floor plan is the second most important feature on a listing and correlates highly with capturing potential leads.

Snap2Close offers two types of floor plans: basic floor plans that show dimensions of each room and interactive floor plans that combine floor plans with photos.

BASIC FLOOR PLAN

Our basic floor plan is a simple map of your home that shows each room, including garages or additional enclosed spaces. We give our clients two versions of their floor plans: one with dimensions and one without.

So how does the Snap2Close floor plan solution work?

We create floor plans using a revolutionary video capturing software that is designed to work especially with an advanced artificial intelligence (AI) data collection system. Video imaging allows us to capture exact digital information of the interior of a home. This data is uploaded to an Artificial Intelligence System which extrapolates the data and creates a beautiful 2D digital floor plan. The floor plan is then reviewed and approved by a licensed Architect before being released.

Snap2Close Real Estate Photography's CubiCasa Floor Plans

  • 93% of buyers say they are more likely to spend time looking at a property with a floor plan

  • 81% of sellers think a floor plan will help sell their home faster

  • Including a floor plan in the marketing campaign has been proven to reduce time on the market by up to 50%

INTERACTIVE FLOOR PLANS

Snap2Close is not the originator of Interactive Floor Plans. It is however the only real estate photography company in the U.S. that has developed its own system that allows Realtors to affordably add interactive floor plans to their listings. We do this through our property websites or as a separate virtual tour link. Addtionally, we provide our clients with two separate versions of our Interactive Floor Plan. The first is focused on the actual floor plan and the other focuses on the photos.

First let's clarify what a true Interactive Floor Plan is. It uses an easily understood basic floor plan with camera icons strategically placed in each room or area of the home. Each camera icon is positioned at the same angle on the floor plan that the photographer captured his photograph. When the homebuyer moves a mouse over the camera icon the exact photograph taken at that camera location automatically opens up. When the homebuyer moves the mouse over the next camera location, a new photo opens up. Every camera location shown on the floor plan is linked with a photo taken at that location.

The sample below is from a 1725 sq. ft. home with twenty-seven photographs. Notice that you can virtually and quickly walk through the entire home in less than 2 minutes.

The floor plan above has been been inlcuded as an iframe caputure. To to see the full image click here.

 

Snap2Close also provides an Interative Floor Plan that is photo focused. The image is full screen and the floor plan is hosted in a floatable box that can be resized, have the floor plans transparancy adusted, play music, and have the ability to print a copy of the floor plan.

The floor plan above has been been inlcuded as an iframe caputure. To to see the full image click here.

Interactive Floor plans - The Bottom Line

  • Interactive floor plans ”draw a picture” and help simplify and present your floor plans in a way that’s easy to digest.

  • Because interactive means users must be involved, they can easily move through a property with the floor plan.

  • Interactive floor plans create a great looking, information-packed virtual tour of any property.

  • Boosting engagement is the goal for Realtors. Interactive floor plans grab your homebuyer's attention and hold it longer!

  • Interactive floor plan Users will typically convert to active prospects at a higher rate (than those using static floor plans).

  • Today’s technology means that Interactive Floor Plans can be created more efficiently and affordably than ever before.

Why Floor Plans are important for Real Estate Agents

Homebuyers begin their journey online. They begin their search by entering targeted zip codes, price ranges, estimated square footage needs, and the desired number of bedrooms and bathrooms. You, as a Realtor, have no control over that criteria. What you do have control of is how well your listing stands out when compared to the others which appear in the search results. The most important media criteria that homebuyers want to see are: property photos, floor plans and videos.

Rightmove reports that click-through rates increase by a whopping 52% when a floor plan is added to a listing. According to Zillow a floor plan is the second most important feature on a listing and correlates highly with capturing potential leads.

Why are floor plans so useful?

Photos show how the seller lives in the home. A floor plan shows how the buyer could live in it! The best way to gather information about room layout, how rooms fit in relation to other rooms and how to understand the flow of the property is a floor plan. Even though photos are good visual assets, they don’t provide context; floor plans give structure to photos in a listing. In other words, floor plans reveal what photographs often do not: the proportions of rooms, the number of rooms and the flow of the home.

Make your listing memorable by adding floor plans

Most buyers view multiple properties in a day. The challenge for the real estate agent is to make their listing more memorable than others. Incorporating a floor plan into your listing can help make it more memorable. Equipped with a floor plan, prospective buyers can more easily remember the home’s layout and the home itself. The little details help you sell a home, and floor plans are one of the most powerful “little details” you can use.

Our Low Prices

Floor plans are now automatically included with our Gold and Platinum Packages. If you order our Silver Package, the additional cost begins at only $40.

The Bottom Line

Some real estate agents may see floor plans as not “necessary”. Technically, they are right. Floor plans aren’t “necessary”. But, then, neither are real estate photos – and you won’t see many listings without those! Buyers love floor plans. Floor plans help sell properties. And they will make your listing stand out from other property listings. ;