Why Floor Plans are important for Real Estate Agent
A Zillow survey finds nearly 80 percent of buyers (79%) say they're more likely to view a home if the listing includes a floor plan they like, and more than 70 percent of buyers (71%) say a dynamic floor plan would help them determine whether the home was right for them.
The National Association of Realtors (NAR) Home Buyer and Seller Generational Trends Report 2020 shows that online presence is vitally important. Buyers think floor plans are very important, right behind photos and detailed property information. Below is a list of the top 4 visual media items ranked by homebuyers as “Very Useful” (the highest choice possible).
You can see the complete report here: (page 60) NAR Home Buyers & Sellers Generational Trends Report.
Anecdotally, over 80% of those surveyed view floor plans as useful or very useful. However, it is not just the NAR survey report that claims the importance of floor plans. According to Zillow a floor plan is the second most important feature on a listing and correlates highly with capturing potential leads.
Snap2Close offers two types of floor plans: basic floor plans that show dimensions of each room and interactive floor plans that combine floor plans with photos.
Our basic floor plan is a simple map of your home that shows each room, including garages or additional enclosed spaces. We give our clients two versions of their floor plans: one with dimensions and one without.
We create floor plans using a revolutionary video capturing software that is designed to work especially with an advanced artificial intelligence (AI) data collection system. Video imaging allows us to capture exact digital information of the interior of a home. This data is uploaded to an Artificial Intelligence System which extrapolates the data and creates a beautiful 2D digital floor plan. The floor plan is then reviewed and approved by a licensed Architect before being released.
Snap2Close is not the originator of Interactive Floor Plans. It is however the only real estate photography company in the U.S. that has developed its own system that allows Realtors to affordably add interactive floor plans to their listings. We do this through our property websites or as a separate virtual tour link.
First let's clarify what a true Interactive Floor Plan is. It uses an easily understood basic floor plan with camera icons strategically placed in each room or area of the home, including the front and back yards. Each camera icon is positioned at the same angle on the floor plan that the photographer captured his photograph. When the homebuyer moves a mouse over the camera icon the exact photograph taken at that camera location automatically opens up. When the homebuyer moves the mouse over the next camera location, a new photo opens up. Every camera location shown on the floor plan is linked with a photo taken at that location.
The sample below is from a 1725 sq. ft. home with twenty-seven photographs. Notice that you can virtually and quickly walk through the entire home in less than 2 minutes.
The floor plan above has been been inlcuded as an iframe caputure. To to see the full image click here.
Homebuyers begin their journey online. They begin their search by entering targeted zip codes, price ranges, estimated square footage needs, and the desired number of bedrooms and bathrooms. You, as a Realtor, have no control over that criteria. What you do have control of is how well your listing stands out when compared to the others which appear in the search results. The most important media criteria that homebuyers want to see are: property photos, floor plans and videos.
The National Association of Realtors (NAR) Home Buyer and Seller Generational Trends Report 2019 shows that online presence is vitally important. Buyers think floor plans are very important, right behind photos and detailed property information. Below is a list of the top 4 items ranked by homebuyers as “Very Useful” (the highest choice possible):
You can see the complete report here: (page 57) NAR Home Buyers & Sellers Generational Trends Report.
Photos show how the seller lives in the home. A floor plan shows how the buyer could live in it! The best way to gather information about room layout, how rooms fit in relation to other rooms and how to understand the flow of the property is a floor plan. Even though photos are good visual assets, they don’t provide context; floor plans give structure to photos in a listing. In other words, floor plans reveal what photographs often do not: the proportions of rooms, the number of rooms and the flow of the home.
Most buyers view multiple properties in a day. The challenge for the real estate agent is to make their listing more memorable than others. Incorporating a floor plan into your listing can help make it more memorable. Equipped with a floor plan, prospective buyers can more easily remember the home’s layout and the home itself. The little details help you sell a home, and floor plans are one of the most powerful “little details” you can use.
Floor plans are now automatically included with our Gold and Platinum Packages. If you order our Silver Package, the additional cost begins at only $40.
Some real estate agents may see floor plans as not “necessary”. Technically, they are right. Floor plans aren’t “necessary”. But, then, neither are real estate photos – and you won’t see many listings without those! Buyers love floor plans. Floor plans help sell properties. And they will make your listing stand out from other property listings. ;