The rise of technology and the use of the Internet has definitely moved us towards a visually-based culture. Realtor.com statistics report that listings with virtual tour websites with additional media receive 87% more click-throughs than listings without them. What probably drives the number is the special icon they put on the first photo on a listing. Virtual tour websites make a property stand out among online listings. However, according to the National Association of Realtors, 54% of home-buyers will not even look at a property unless it has a virtual tour website. This tells you that if you don't have one you could be losing more than half of your potential customers.
The two samples shown below were randomly selected from Realtor.com.
MLS systems, such as ARMLS, allow Realtor's to link their listing to an unbranded virtual tour website so that they can market their property more successfully. Branded virtual tour websites should be linked to social media systems like Facebook and Linked-In as well as emailed to other clients. Branded virtual tour websites can also be used as an excellent marketing tool when trying to obtain new clients by showing them how you will take extra steps to market their properties.
The image below is where ARMLS provides realtor's access to different media categories, including photos, documents, videos and virtual tour website links. In this example the listing already has one virtual tour website link and one embedded video. Let's focus on the virtual tour website link.
Once the Realtor has clicked on the Virtual Tour category, a new screen appears with two boxes. The first one allows the Realtor a place to enter a description of the content of the virtual tour website. An example might be "High Resolution Photographs, Floor Plans, Interactive Floor Plans and Videos". The second box is where the Realtor would enter the domain URL address for the virtual tour website. (Example:)
Snap2Close currently provides you with six website templates. Each of these templates can be customized to match your brokerage or company's colors and fonts. The video tutorial below will show you can can customize these websites sites.