Homebuyer studies are revealing that 93% of buyers will spend more time looking at a property listing if there is a floor plan. As a matter of fact, 68% of buyers believe that floor plans are more important than staging, virtual tours or open houses. Another study reveals that listings with floor plans spend 50% less time on the market.
These statistics provide valuable information for agents listing homes, as floor plans increase the likelihood of attracting more home buyers and decreasing the time on the market. Yet, the National Association of Realtors (NAR) says "floor plans are the most interesting contradiction” in the real estate industry. Floor plans are both a sales and competitive advantage for real estate agents".
This is why Snap2Close provides a free floor plan on all of our photoshoots and an Interactive Floor Plan on our Silver, Gold and Platinum Packages.
As a company, we are always looking for innovative ways to help listing agents to be more successful, so we have devised a new Video Virtual Tour Slideshow which incorporates your professional photos with the new found power of floor plans. The Video Virtual Tour features "Ken Burns-Effects" (also known as "pan-and-scan"), background music and motion graphics. The Video Virtual Tour Slideshow generates an emotional and entertaining viewing experience for the potential home buyers as well as giving the Realtor an excellent piece of media to help engage future clients.