matterport 3d tours

Elevate Your Listing: The Power of Matterport 3D Tours

Matterport 3D Tours: The Perfect Digital Twin

Matterport 3D Tours offer a transformative approach to real estate marketing and sales, providing significant advantages for both homebuyers and real estate agents. They have revolutionized how properties are explored and marketed, moving beyond static images to deliver a truly immersive and comprehensive virtual experience.

Since April 2020, Snap2Close’s virtual tours have attracted over 85,000 interested buyers, highlighting our success in standing out among numerous competitors.

A remarkable success story features the owners of Snap2Close, who successfully sold their home to a buyer from out of state without the buyer ever having seen the property in person until the inspection. This impressive sale was made possible largely due to the detailed and engaging viewing experience provided by the Matterport 3D tour. The exceptional quality and depth of the tour significantly influenced the buyer’s decision, a sentiment reflected by their real estate agent.

For Homebuyers:
Experience Properties Like Never Before with Matterport 3D Tours

Matterport 3D virtual tours offer homebuyers an unparalleled property viewing experience, enhancing their decision-making process.

  •  True Immersion and Fluidity: Buyers can virtually “walk through” properties, seamlessly navigating every room, corner, and detail at their own pace, fostering a sense of being physically present. The transitions between rooms are smooth, eliminating the disjointed experience often found in traditional 360 tours.
  • 3D Dollhouse View for Spatial Understanding: A standout feature, the 3D dollhouse view allows viewers to see a comprehensive layout of the property, understanding spatial relationships and the volume of each room. This helps buyers visually dissect the property’s structure.
  • Complete Property Exploration and Enhanced Detail: Unlike limited static images or traditional 360 tours, Matterport tours enable buyers to explore every nook and cranny, inspecting architectural elements, finishes, and finer details up close. This heightened level of observation provides a more comprehensive understanding and enhances decision-making.
  • Digital Measurement Tools: Matterport’s detailed features include measurement tools, allowing prospective buyers to accurately measure floors, walls, windows, and even furniture within the virtual space, which significantly increases interest in a listing. The technology is accurate to within inches.
  •  Increased Transparency and Reduced Uncertainty: By offering a complete understanding of the property, Matterport tours provide increased transparency, allowing buyers to assess potential issues and reducing uncertainty and hesitation in their purchase decision. This can help buyers overcome cognitive biases like confirmation and anchoring bias by offering a comprehensive and accurate representation.
  • Convenience and Accessibility: Buyers can explore properties from anywhere in the world, at any time, on mobile devices or even through virtual reality (VR) headsets, saving time and effort on physical visits. This is especially useful for international buyers, relocating professionals, or those with busy schedules.
  • Confidence in Decision-Making: The immersive and detailed nature of these tours helps buyers visualize themselves in the property, building confidence in their decision and increasing their likelihood of making an offer. In fact, over half (55%) of potential buyers said they would buy a property sight-unseen if a 3D tour was available.
  •  Overwhelming Preference: A study revealed that nearly 80% of property buyers and sellers would switch to a real estate agent offering immersive 3D tours. Younger generations, such as Millennials (83%) and Gen Zs (94%), show an even stronger preference.

For Real Estate Agents:
Boost Sales and Enhance Your Marketing Strategy with Matterport 3D Tours

Matterport 3D Tours are a powerful tool for real estate agents to accelerate sales, attract qualified leads, and differentiate themselves in a competitive market.

  •  Increased Sales and Conversion: Matterport 3D virtual tours are an innovative way to showcase properties, capturing potential buyers’ attention and guiding them closer to making a purchase, ultimately converting interest into sales. Accelerating sales also boosts revenue and strengthens market position.
  • Attract Qualified Leads: Listings with 3D tours attract more qualified leads because buyers who invest time exploring a 3D tour are often more serious about the property, resulting in fewer wasted inquiries. This helps agents pre-qualify potential buyers, saving valuable time on in-person showings.
  • Faster Sales Cycles and Higher Prices: Properties with Matterport 3D tours can sell 20% faster and close up to 9% higher price. By reducing the need for multiple in-person viewings, Matterport accelerates the sales process, saving time for both agents and clients.
  • Enhanced Buyer Confidence: Immersive tours provide a complete understanding of the property, which helps buyers feel confident in their decision, leading to faster decisions.
  •  Stand Out from Competitors: Utilizing Matterport’s technology sets agents apart from competitors by showcasing properties in a modern, captivating way, making listings stand out and converting interest into action. This provides a cutting-edge marketing tool.
  • Expanded Market Reach: Virtual tours expand market reach by allowing potential buyers to explore properties from anywhere globally, attracting a wider audience and potentially leading to faster sales and higher selling prices.
  • Comprehensive Asset Generation: A single Matterport shoot can provide agents with a 3D property tour, a virtual reality tour, high-resolution listing photos, and floor plans. Matterport tours also automatically produce shareable content like ‘Mattershort’ GIFs and video tours for social media.
  • Seller Preference and Competitive Edge: An overwhelming 99.4% of sellers reported that offering an immersive 3D tour would improve the competitive edge of their property listing, and 89% believe their listings would perform better (sell faster) with such a tour. 88% of sellers would prefer to work with a realtor who offers 3D tours.