The purpose of a Virtual Tour Website is provide homebuyers the ability to view much more visual media than what can be displayed on MLS or real estate websites. A MLS compatible Virtual Tour Website can host larger and higher quality photo, higher quality videos, floor plans, interactive floor plans, and 360 degree images or videos, Snap2Close automatically produces two separate Virtual Tour Websites for its clients. One is MLS-compliant and is non-branded and the other is branded with Realtor's name, photo, brokerage logo, phone number and a email contact form. Each of the Virtual Tour Websites have their own unique URL web address.
Below is a sample Virtual Tour Website scaled to fit our website. If you click links below the samples you will be able to view both the unbranded and branded virtual tour websites on the web.
Snap2Close customers can also obtain a special URL web address for their branded Virtual Tour Website. For example, the Branded Tour Link above could be 9460ECactusRd.com
The rise of technology and the use of the Internet has definitely moved us towards a visually-based culture. This can be clearly seen in the real estate industry. As a matter of fact, Realtor.com statistics report that listings with virtual tour websites with additional media receive 87% more click-throughs than listings without them. What probably drives the number is the icon they put on the first photo on a listing. Virtual tour websites make a property stand out among online listings. However, according to the National Association of Realtors, 54% of home-buyers will not even look at a property unless it has a virtual tour website. This tells you that if you don't have one you could be losing more than half of your potential customers.
MLS systems, such as ARMLS, allow Realtor's to link their listing to an Unbranded Virtual Tour Website so that they more successfully market their property. Branded Virtual Tour Websites should be linked to social media systems like Facebook and Linked-In as well as emailed to other clients. Branded Virtual Tour Websites can also be used as an excellent marketing took when trying to obtain new clients by showing them how you will take extra steps to market their properties.
The image below is where ARMLS provides Realtor's access to different media categories, including photos, documents, videos and virtual tour website links. In this example the listing already has one virtual tour website link and one embedded video. For this example let's focus on the Virtual Tour website link.
Once the Realtor has clicked on the Virtual Tour category, a new screen appears with three boxes. The first one is where the Realtor can view the virtual tour website after the link has been inserted. The second box is where the Realtor would enter the domain URL address for the virtual tour website. They even give the Realtor an example of what a URL address would look like. The third box allows the Realtor a place to enter a description of the content of the virtual tour website. An example might be "High Resolution Photographs, Floor Plans, Interactive Floor Plans and Videos".
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