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Interactive Floor Plans - Putting images and floor plans together.

As technologies take us into a world of augmented realities, the simple truth is that most of these technologies are "too much" for some homebuyers. Some 360 degree photo and video systems feel very unnatural to the human eye and, for a few people, systems such as Matterport simply require too much work to tour a home. Matterport is a great technology but the tour it creates will not synchronize with a simple 2 dimensional schematic floor plan. That makes it difficult to match what is being viewed with the actual layout.

Snap2Close is not the originator of Interactive Floor Plans. It is however the only real estate photography company in the U.S. that has developed its own system that allows Realtors to affordably add interactive floor plans to their listings. We do this through our property websites or as a separate virtual tour link.

First let's clarify what a true Interactive Floor Plan is. It uses an easily understood basic floor plan with camera icons strategically placed in each room or area of the home, including the front and back yards. Each camera icon is positioned at the same angle on the floor plan that the photographer captured his photograph. When the homebuyer moves a mouse over the camera icon the exact photograph taken at that camera location automatically opens up. When the homebuyer moves the mouse over the next camera location, a new photo opens up. Every camera location shown on the floor plan is linked with a photo taken at that location.

The sample below is from a 1725 sq. ft. home with twenty-seven photographs. Notice that you can virtually and quickly walk through the entire home in less than 2 minutes.

Interactive Floor Plans Increase Homebuyer Interests

The simple beauty of a well done Interactive Floor Plan is that homebuyers can quickly and easily determine if the listed home meets their needs and genuinely warrants an actual visit. In fact, 91 percent of buyers said interactive floor plans had an influence on their decision to buy (Bokka Group)

Interactive Floor Plans can provide the Realtor with a strong selling point as they work to acquire new listing agreements. By integrating interactive floor plans on your virtual tour property websites you can increase both audience engagement and boost how much your audience absorbs and remembers about a listing.

It is easy to understand how photos help homebuyers select homes they want to visit, and floor plans weed out potential visitors if the home doesn't have the layout they are seeking. However, when you link both high quality professional real estate photos with an easy to understand floor plan you really begin to prequalify the homebuyers who decide to visit. The results are quicker sales, higher prices and much happier home-sellers.

Virtually every home seller only wants visitors who are specifically interested in the seller’s home, especially if the home seller is living in the home while the home is on the market. Most home sellers get very frustrated at having to leave the comfort of their own house to accommodate buyers who may not know much about the house. We know photos help homebuyers select homes they want to visit, and that floor plans can weed out potential visitors if the home doesn't have the layout they are seeking. When you link both high quality professional real estate photos with an easy to understand floor plan, you can prequalify the homebuyers who decide to visit. This results in quicker sales, higher prices and much happier home-sellers.

 

Interactive Floor plans - The Bottom Line

  • Interactive floor plans ”draw a picture” and help simplify and present your floor plans in a way that’s easy to digest.

  • Because interactive means users must be involved, they can easily move through a property with the floor plan.

  • Interactive floor plans create a great looking, information-packed virtual tour of any property.

  • Boosting engagement is the goal for Realtors. Interactive floor plans grab your homebuyer's attention and hold it longer!s.

  • Interactive floor plan Users will typically convert to active prospects at a higher rate (than those using static floor plans).

  • Today’s technology means that Interactive Floor Plans can be created more efficiently and affordably than ever before.


 

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