We all know that homebuyers begin their journey online. Their search begins by entering targeted zip codes, price ranges, estimated square footage needs, and the number of bedrooms and bathrooms. You, as a Realtor, have no control over that criteria. What you do have control of is how well your listing shines in comparison to the others that appear in the search results. Property photos, floor plans and virtual tours are the most important media criteria homebuyers want to see.
The National Association of Realtors (NAR) Home Buyer and Seller Generational Trends Report 2019 shows that online presence is vitally important. As a matter of fact, buyers think floor plans are very important as they were right behind photos and detailed property information. Below is a list of the top 5 items ranked for “Very Useful” (the highest choice possible):
You can see the complete report here: (page 57) NAR Home Buyers & Sellers Generational Trends Report. Anecdotally, over 80% of those surveyed view floor plans as useful or very useful. However, it is not just the NAR survey report that claims the importance of floor plans. According to Zillow a floor plan is the second most important feature on a listing and correlates highly with capturing potential leads. Plus, statistics in England show that by adding a floor plan to a real estate listing can increase click-throughs from buyers by 52%.
Photos show how the seller lives in the home. A floor plan shows how the buyer could live in it! Also, a floor plan is the best way to gather information about the room layout, how the rooms fit in relation to other rooms and to understand the flow of the property. Even though photos are good visual assets, the buyer can feel the lack of context; floor plans give structure to photos in a listing. In other words, floor plans reveal what photographs often do not: the proportions of rooms, the number of rooms and the traffic flows among them.
Most buyers view multiple properties in a day and the challenge for the real estate agent is to make your property more memorable. By incorporating a floor plan into your online listing and printed brochure can help to make your listing more memorable. Equipped with a floor plan, prospective buyers can more easily remember the home’s layout and the home itself. It is the little details that help you sell a home, and floor plans are one of the most powerful “little details” you can use.
Also, if buyers can see themselves in the home then their chances of falling in love with it is significantly greater. With a floor plan, a buyer can lay out each room with their own furniture and visualize what it would be like if the home was theirs.
There are many options available for you to obtain a professional floor plan. You can usually obtain an original floor plan from city hall, but those are typically copyrighted by the architect who designed the home. Additionally, there is the time you must spend driving to city hall, finding the document, plus the expense of having it converted to an usable image. Another option would be to hire Home Depot to create a floor plan for you which requires making an appointment, and being there during their visit. Some homeowners even take the time to measure the rooms and create a hand drawn floor plan to send to a company that will create a digital floor plan image for you. Each of these options consume your valuable time and cost more that using Snap2Close to create your floor plan while on-site photographing your listing. We are partnered with the largest floor plan creator in the world. They create over 40,000 professional floor plans a month. Additionally, since the CEO of FlexMLS is one of their largest investors, it gives us confidence that they provide one of best real estate floor plan solution in the industry.
We use a revolutionary video capturing software that is designed to work especially with one of the most advanced artificial intelligence (AI) data collection systems in the world. Video imaging allows us to capture exact digital information of the interior of a home. This data is uploaded to an Artificial Intelligence System which extrapolates the data and creates a beautiful 2D digital floor plan. This floor plan is then reviewed and approved by a degreed Architect before being released. (Note: Surveys show that homebuyers strongly prefer 2D floor plans over 3D floor plans.)
What is the cost for this amazing floor plan service? Floor plans are now automatically included with our Gold and Platinum Package. If you order our Silver Package, the additional cost is $70.
Some real estate agents may feel floor plans as not “necessary”. Technically, they are right. Floor plans aren’t “necessary”. But, then neither are real estate photos – and you won’t see many listings without those! Buyers love floor plans. Floor plans help sell properties. And they will make your listing stand out from other property listings.
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